Re-design the genetics of your business

GENES is a creative enterprise that helps you re-design the organic nature of your brand, to get under the very skin of your target consumers.

And it all begins with ‘listening’ to our clients, almost like a therapist.

We then take our client’s concerns to our thinking board, where our team – a unique network of experts from various fields – looks at the problem with fresh eyes and ears, deciphers each strand of the DNA of that Gordian Knot and finally unravells the architecture of that complicated genome by distilling all relevant brand knowledge.

Data and creativity combine to craft the solution in one magical word or a few, that rejuvenates the genetics of your brand.

Our solutions are multi-faceted, crafted to fit your wallet.

Re-design the genetics of your business

GENES is a creative enterprise that helps you re-design the organic nature of your brand, to get under the very skin of your target consumers.

And it all begins with ‘listening’ to our clients, almost like a therapist.

We then take our client’s concerns to our thinking board, where our team – a unique network of experts from various fields – looks at the problem with fresh eyes and ears, deciphers each strand of the DNA of that Gordian Knot and finally unravells the architecture of that complicated genome by distilling all relevant brand knowledge.

Data and creativity combine to craft the solution in one magical word or a few, that rejuvenates the genetics of your brand.

Our solutions are multi-faceted, crafted to fit your wallet.

BRANDING

At GENES, we provide you creative solutions to myriad situations… from designing a new style guide for your brand to developing marketing strategies and sales tools that win you more businesses, to providing business solutions and intelligence that can re-define your business! Contact us to re-engineer or re-design the genetics of your brand and give your business a complete make-over.

DIGITAL
MARKETING

Your brand needs to adapt to the digital era… from your core ethos to your communications and the platforms you choose to get your message across. We’ll show you how to stand apart, as our team understands the finer nuances of digital marketing and brings their vast expertise and experience to the table.

VIRAL
THINKING

An outstanding idea has the power to go viral, and make an indelible mark for your brand. If not, your brand gets lost in the universe of clones… simple! At GENES, viral-ability is stitched into the DNA of our ideas to get your brand the genuine Likes, Shares, Followers and Leads that convert into product sales… the bottom line.

Dhananjay Kapoor is a business leader with the flair of an artist.

His last position in the corporate world was with a film production company as COO, where he grew the business by more than 400% in a span of just six months.

He had worked in top management positions with agencies like JWT, BBH and Genesis for over a decade and half before incepting GENES.

DJ is also an experimental filmmaker, actor and poet.

Amol Ghotkar, a JJ School of Art alumnus, is a top-notch Creative Director who has won accolades at Cannes, Adfest and Abby while working with Ogilvy, Mudra DDB, Grey, Bates and FCB Interface for over two decades.

Amol has worked extensively on some of the biggest brands, including Mahindra, Vodafone, JSW Steel, P&G, Lenovo Global, Cadbury, Kotex, McDonald’s, Bharti AXA Life Insurance, Indian Oil and many more.

AG gives his wife a lot of respite from the kitchen when he is at home… Yes, he is also a wonderful cook!

Jay Shah is truly a ‘Shah of Words’!

He has cast brands like ICICI, Bajaj, J&J, Dainik Bhaskar and Cobra Beer in his magical spell of words for over two decades.

‘Zay’ is also an avid traveller, photographer and EDM freak who has worked as Sr. Creative Director with Ogilvy, Lowe, TBWA and Mudra DDB.

Bhavin Bhavsar is one of the most experienced certified digital marketers in the country, who got into SEO way back in 2004 when there were only a handful of such professionals in this country.

Bhavin has several certifications to his credit, including Google Adwords, Bing Certified Professional, Microsoft Partner Network Digital Marketing Certification and Microsoft Digital Marketing. He has 500+ successful implementations to his credit in the US, Singapore, UK and Middle East besides India.

‘Bhau’, as he is warmly addressed by his peers, is a passionate photographer, an avid Instagrammer, and has immense passion for travelling. He has visited 24 countries… so, 171 more to go…

Sheldon Aranjo has worn many hats in his 20+ year stint in the media & entertainment industry… from being a marketing/sales/strategy consultant for pioneering brands like MTV’s Youth Marketing Forum, Cartoon Network, Get Gorgeous, Channel [V] and Dream Theatre Group to setting up Big FM’s mobile interactive platform OnMobile Global and soft launching the first pan-Asian OTT HOOQ.

Winner of the Promax Design Award, Sheldon has had the privilege of working alongside some of the most brilliant minds in the industry and spends his leisure hours studying Viktor Frankl’s logotherapy and parenting two very intelligent hyper-connected GenZ’s!!!

Arun Bijlani is a sales and marketing professional with over 18 years of experience. He is adept at drawing up and executing sales and marketing strategies.

His expertise has enabled him to hold leadership positions in organizations like Star TV, DB Corp and Times Group.

Arun is passionate about numbers and is a keen follower of sports (tennis, cricket) and Bollywood content.